Q. What types of seminars does Applied Learning Associates offer?
A. Our seminars are focused on sales and marketing of products and services to homeowners, contractors, wholesale distributors and manufacturers.

Q. What are the qualifications of your trainers?
A. Applied Learning Associates trainers are seasoned veterans with 20, 30 and 40 years experience "in the trenches." All are highly recognized and respected in the HVAC industry.

Q. Who can benefit from attending one of your seminars?
A. Anyone selling a product or service will benefit from our seminars. We teach not only sales fundamentals, but the all-important aspect of building relationships with customers, and the importance of creating customers-for-life.

Q. How will I know if the training really works for me?
A. Take a look at what our graduates have to say, and then decide if you want some of that for yourself!

Q. What kind of results can I expect on my bottom line?
A. Our graduates consistently tell us that they see results immediately after attending a seminar. In particular they experience: 1) Close Rate Increases, 2) Average Job Selling Price Increases and, 3) Gross Profit Margin Increases. In addition, we often hear that Customer Satisfaction Increases as a result of customers getting what they said they wanted.

Q. Who should attend one of your seminars?
A. Our attendees have included In-home Sales People, Selling Service Technicians, Installers, Sales Managers, Marketing Mangers, Owners, Wholesale-Distributor Territory Managers and Sales Managers, and OEM Territory Mangers and Sales Managers.

Q. Which Applied Learning Associates seminar is right for me?
A. We recommend you pick the seminar that will help you get where you want to go, not necessarily the one that will help you where you currently are.

Q. How much does it cost to attend?
A. Tuition varies according to the seminar and the sponsor. Most equipment manufacturers, including Honeywell, offer financial support for any of our seminars.

Q. Do you offer a money back guarantee on your training?
A. Absolutely. All we ask is that you actually implement what is learned in the seminars. If you try what is taught, you WILL be successful. We've NEVER had a graduate not experience the results we promise.

Q. Are my training costs tax deductible?
A. They may be. As always, consult your tax advisor.

Q. Can service technicians also benefit from your training seminars?
A. Service technicians are among our most frequent attendees, both to the T.R.U.S.T.® Service Technician Training and the System Selling seminars.

Q. How quickly can I expect to see results from my training?
A. You'll see positive results your first day back on the job.

Q. How can I register for one of your seminars?
A. It varies depending on the company sponsoring the seminar. Contact Tom for a current schedule.

Got a question not answered here?

Send your question to tom@sellingtrust.com. If you prefer the phone call us at 1-425-985-4534, or send a fax to 1-425-642-8172.